Terms of Service 服务条款

Last updated: 9 August 2026

These terms apply when you engage Shawon Ad Agency (“we”, “us”) for marketing, SEO or development services. They exist so that both sides know what was agreed before work starts, rather than after something goes wrong.

1. What these terms cover

These are our standard terms. Where we issue a written proposal, statement of work or quotation, that document sets out the specific scope, deliverables, timeline and fees, and takes precedence over these terms wherever the two differ.

2. Proposals and acceptance

Quotations are valid for 30 days unless stated otherwise. A project begins when you accept a proposal in writing (email is sufficient) and, where applicable, the first payment has cleared.

3. Fees and payment

• Retainer services are invoiced monthly in advance. Project work is invoiced according to the milestones in the proposal.
• Invoices are payable within 14 days of the invoice date unless agreed otherwise in writing.
• Advertising spend is separate from our fees. Media budgets are paid by you directly to the platform on your own payment method, unless we have agreed otherwise in writing.
• We may suspend work on materially overdue accounts after giving you notice. We will not delete or withhold your assets as leverage.

4. What we are responsible for

• Performing the agreed services with reasonable skill and care, using senior practitioners.
• Reporting in writing on the agreed cadence, in your working language.
• Telling you promptly and plainly when something is not working, including when our honest recommendation is to reduce or stop spending.
• Reviewing creative against the advertising policies of each platform before spend begins.

5. What you are responsible for

• Giving us timely access to the accounts, assets, brand materials and approvals the work depends on.
• The accuracy and legality of the product claims, certifications, pricing and other information you supply. We rely on it, and we cannot verify it independently.
• Holding the rights to any logos, images, video, fonts or copy you give us to use.
• Paying the advertising platforms directly where that arrangement applies.

Where a delay is caused by materials or approvals we are waiting on, timelines move accordingly.

6. Ownership of accounts and assets

This is deliberately unambiguous: you own your accounts and your data. Advertising accounts, pixels and conversion tags, analytics properties, the domain name and the WordPress installation are registered in your company’s name from the beginning of the engagement. If we stop working together, nothing needs to be rebuilt, nothing is held back, and no data is lost. We will hand over access on request.

7. Intellectual property

On full payment of the fees relating to it, ownership of the final deliverables produced specifically for you — website build, ad creative, copy — transfers to you. We retain ownership of our pre-existing tools, frameworks, internal templates and know-how, and of any generic components reused across clients; you receive a perpetual licence to use those as part of your deliverables. Licensed third-party assets such as stock imagery, fonts and plugins remain subject to their own licences, which we will identify.

Unless you ask us not to, we may describe the work in anonymised form in our portfolio. We will not name you or publish your figures without your written permission.

8. Confidentiality

Each side will keep the other’s non-public commercial information confidential and use it only for the purposes of the engagement. This survives the end of the engagement.

9. Third-party platforms

We work on platforms we do not control — Meta, Google, LinkedIn, TikTok, X, and hosting and analytics providers. Their policies, pricing, algorithms, approval decisions and account actions can change without notice. We will act promptly and in good faith when they do, but we are not responsible for their decisions, outages or policy changes.

10. Results

We do not guarantee specific rankings, lead volumes, revenue or return on ad spend, and we would treat any agency that did as a warning sign. Forecasts we provide are informed estimates based on the data available at the time, not commitments. What we do commit to is honest measurement and telling you what the numbers actually say.

11. Cancellation and termination

• Either side may end a retainer with 30 days’ written notice. There are no lock-in contracts.
• Fees for work already performed, and non-refundable third-party costs already committed, remain payable.
• Either side may terminate immediately for material breach that is not remedied within 14 days of written notice.
• On termination we will hand over access and completed work for which payment has been made.

12. Liability

Nothing in these terms excludes liability that cannot lawfully be excluded, including for fraud, death or personal injury caused by negligence. Subject to that, our total liability arising from an engagement is limited to the fees you paid us for that engagement in the three months before the claim arose, and neither side is liable to the other for indirect or consequential loss, loss of profit, loss of data or loss of anticipated business.

13. Governing law

These terms are governed by the laws of the jurisdiction in which Shawon Ad Agency is established. Where a dispute arises, both sides agree to attempt to resolve it in good faith by discussion before starting proceedings, and to submit to the exclusive jurisdiction of the competent courts of that place if discussion fails.

14. Changes

We may update these terms. The version that applies to your engagement is the one in force when you accepted the proposal, unless we agree a change in writing.

15. Contact

Questions about these terms: shawonparvez34@outlook.com

最后更新：2026 年 8 月 9 日

本条款适用于您委托 Shawon Ad Agency（以下称”我们”）提供营销、SEO 或开发服务的情形。其目的是让双方在工作开始前就明确约定内容，而不是等出了问题才来澄清。

1. 适用范围

本条款为我们的标准条款。若我们出具书面方案、工作说明书或报价单，则该文件载明具体服务范围、交付内容、时间表与费用；若与本条款不一致，以该文件为准。

2. 方案与确认

除另行说明外，报价自出具之日起 30 天内有效。项目自您以书面形式（邮件即可）确认方案，且（如适用）首期款项到账后正式启动。

3. 费用与支付

• 月度服务采用预付制，每月开具发票；项目制工作按方案中的里程碑开票。
• 除另有书面约定外，发票应于开具之日起 14 天内支付。
• 广告投放费用与我们的服务费分开计算。除另有书面约定外，媒介预算由您使用自有支付方式直接支付给平台。
• 如账款严重逾期，我们可在通知后暂停工作，但绝不以删除或扇留您的资产作为施压手段。

4. 我们的责任

• 以合理的专业技能与谨慎态度，由资深人员执行约定服务。
• 按约定频率、以您的工作语言提供书面报告。
• 当某项措施无效时及时、直白地告知您，包括建议减少或停止投放。
• 在投放开始前，按各平台广告政策审核素材。

5. 您的责任

• 及时提供工作所需的账户权限、素材、品牌资料与审批。
• 对您提供的产品宣称、资质认证、价格及其他信息的真实性与合法性负责。我们依赖这些信息，且无法独立核实。
• 确保您交付使用的标志、图片、视频、字体或文案拥有相应权利。
• 在适用安排下，直接向广告平台支付费用。

若因等待您的材料或审批而造成延误，时间表将相应顺延。

6. 账户与资产归属

这一点我们写得毫不含糊：账户与数据归您所有。广告账户、像素与转化代码、分析资产、域名以及 WordPress 站点，自合作之初即登记在贵公司名下。若双方终止合作，无需重建任何资产，我们不会扇留任何内容，数据也不会丢失。我们将应请求移交全部权限。

7. 知识产权

在相关费用全额结清后，专门为您创作的最终交付物——网站、广告素材与文案——所有权归您。我们保留已有工具、方法论框架、内部模板与专业经验，以及跨客户复用的通用组件的所有权；您将获得永久使用许可，以便完整使用交付物。图库图片、字体与插件等第三方授权资源仍受其自身许可协议约束，我们会予以说明。

除非您另行要求，我们可能以匿名形式在作品集中介绍相关工作。未经您书面同意，我们不会公开您的名称或具体数据。

8. 保密

双方应对对方的非公开商业信息予以保密，并仅用于本次合作目的。本条在合作结束后仍持续有效。

9. 第三方平台

我们在非自身控制的平台上开展工作——Meta、Google、LinkedIn、TikTok、X，以及主机与分析服务商。其政策、定价、算法、审核结果与账户处置可能随时变更。发生此类情况时我们会及时、善意地应对，但对平台的决定、服务中断或政策变更不承担责任。

10. 效果说明

我们不对具体排名、线索数量、营收或广告回报做出保证；如有代理商作出此类保证，反而应引起警惕。我们提供的预估是基于当时可得数据的专业判断，而非承诺。我们承诺的是诚实的数据衡量，以及如实告知数据的真实含义。

11. 取消与终止

• 任一方均可提前 30 天书面通知终止月度服务。无强制长约。
• 已完成工作的费用，以及已承诺且不可退的第三方成本，仍应支付。
• 若一方存在重大违约且在书面通知后 14 天内未予纠正，另一方可立即终止。
• 终止时，我们将移交权限及已付款对应的已完成成果。

12. 责任限制

本条款不排除依法不得排除的责任，包括欺诈、因过失导致的死亡或人身伤害。在此前提下，我们就某项合作承担的总责任，以索赔发生前三个月内您就该合作实际支付给我们的费用为限；任一方均不对对方的间接或结果性损失、利润损失、数据损失或预期业务损失承担责任。

13. 适用法律

本条款适用 Shawon Ad Agency 注册所在司法管辖区的法律。发生争议时，双方同意先以善意协商方式解决；协商不成的，提交该地有管辖权的法院专属管辖。

14. 条款变更

我们可能更新本条款。适用于您本次合作的，为您确认方案时有效的版本，除非双方书面约定变更。

15. 联系方式

与本条款相关的问题请联系：shawonparvez34@outlook.com