The situations we are built for 我们专为这些场景而建

Here is exactly how we approach the nine situations we are built for, and the measure we hold ourselves to in each. Filter by business direction and by service. 以下是我们针对九种典型场景的具体处理方式，以及我们在每种场景下以什么指标要求自己。可按业务方向与服务类型筛选。

Playbooks方法论

How we would approach your situation我们会如何处理您的场景

Showing 9 scenarios 共显示 9 个场景

Global → China海外 → 进入中国

Google Ads

European B2B manufacturer entering China欧洲 B2B 制造商进入中国

Your Western search campaigns were translated word-for-word and returned almost nothing. We rebuild the account around procurement terminology researched in the local market, because Chinese buyers do not search using a translation of your English keywords.您的欧美搜索广告被逐字翻译后几乎没有效果。我们会基于本地市场调研的采购术语重建账户——因为中国买家并不会用您英文关键词的翻译来搜索。

What we measure我们衡量的指标 Qualified enquiries and cost per qualified lead有效询盘数量与单条有效线索成本

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China → Global中国 → 走向全球

Website design mockups for a manufacturer expanding overseas

WordPress Build 独立站建设

Chinese factory needing a credible English site中国工厂需要专业英文站

Overseas buyers judge supplier credibility in seconds, and a machine-translated site fails that test before they reach your specifications. We rewrite in native English aimed at procurement, then build around a clear RFQ flow with product schema.海外买家在几秒内就会判断供应商是否可信，机翻站点在他们看到产品参数之前就已经出局。我们以面向采购决策人的母语级英文重写内容，并围绕清晰的询价流程与产品结构化数据重建站点。

What we measure我们衡量的指标 Form submissions and page load speed表单提交量与页面加载速度

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China → Global中国 → 走向全球

Short-form video advertising creative being reviewed on a smartphone

TikTok Ads

Chinese consumer brand launching in the US中国消费品牌进入美国

Re-cutting domestic footage rarely lands with Western audiences. We produce short-form creative natively for the destination market, test hooks systematically, then scale the winners through Spark Ads with creator partners.将国内素材二次剪辑很难打动欧美受众。我们直接面向目标市场原生创作短视频，系统测试开场钩子，再通过达人合作的 Spark Ads 将优胜素材放量。

What we measure我们衡量的指标 Click-through rate and return on ad spend点击率与广告投放回报

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Global → China海外 → 进入中国

Search analytics showing organic ranking growth across international markets

Global & Local SEO 全球与本地 SEO

Overseas SaaS localising for China海外 SaaS 面向中国本地化

Translated pages compete with your own English originals and neither ranks. We separate the language versions properly, configure hreflang, and target the phrasing local buyers actually type when describing the problem.翻译页面会与您自己的英文原页互相竞争，结果两者都排不上去。我们会将语言版本妥善分离、正确配置 hreflang，并围绕本地买家描述问题时真正使用的表述布局关键词。

What we measure我们衡量的指标 Organic sessions and page-one keyword coverage自然流量会话与首页关键词覆盖

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China → Global中国 → 走向全球

B2B procurement meeting between an overseas distributor and a supplier

LinkedIn Ads

Chinese OEM seeking European distributors中国 OEM 拓展欧洲经销商

One distributor contract can justify a whole quarter of spend, so precision beats volume. We target procurement and category managers by function and company size, paired with a gated capability document worth downloading.一份经销商合同就可能覆盖整季度的投放成本，因此精准比规模更重要。我们按职能与公司规模定向采购与品类负责人，并配合一份真正值得下载的产能与资质文档。

What we measure我们衡量的指标 Distributor conversations and signed partnerships经销商洽谈数与签约合作方

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Global → China海外 → 进入中国

Social media advertising creative and audience targeting on a mobile device

Meta Ads

Overseas DTC brand testing Chinese-speaking markets海外 DTC 品牌测试华语市场

Inherited accounts usually carry years of overlapping audiences and untested creative. We rebuild the structure from scratch and run a weekly creative testing cycle, so decisions come from data rather than instinct.接手的账户通常积累了多年重叠的受众与未经验证的素材。我们会从零重建账户架构，并建立每周素材测试循环，让决策来自数据而非直觉。

What we measure我们衡量的指标 Cost per acquisition and return on ad spend单获客成本与广告投放回报

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China → Global中国 → 走向全球

Export shipping containers representing a supplier expanding into global markets

Google Ads

Chinese service exporter targeting global SMEs中国服务出口商面向全球中小企业

Broad match with no negative keyword discipline quietly burns most of a budget on irrelevant traffic. We restructure into tight, intent-matched ad groups and audit search terms every month.广泛匹配加上缺乏否定关键词管理，会在无声无息中把大部分预算消耗在无关流量上。我们会重构为意图高度匹配的紧凑广告组，并每月审核搜索词。

What we measure我们衡量的指标 Wasted spend eliminated and qualified enquiries削减的无效花费与有效询盘

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Global → China海外 → 进入中国

Bilingual website development workspace with code and design layouts

WordPress Build 独立站建设

Overseas firm needing a genuinely bilingual site海外机构需要真正的双语站点

A language toggle that swaps translated text is not localisation. We write each language independently for its own audience, configure hreflang correctly, and build the consultation booking flow around how each market prefers to make contact.只是切换翻译文本的语言切换并不算本地化。我们为每种语言面向各自受众独立撰写内容，正确配置 hreflang，并根据各市场习惯的联系方式设计咨询预约流程。

What we measure我们衡量的指标 Consultation bookings and Core Web Vitals咨询预约量与 Core Web Vitals

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China → Global中国 → 走向全球

Technology product launch data being monitored for a global audience campaign

X (Twitter) Ads

Chinese dev-tools startup launching internationally中国开发者工具创业团队出海

Technical audiences respond to substance, not slogans. We target the conversations and communities where your users already talk, with thread-style copy written in native English by someone who understands the product.技术受众只买实质内容，不买口号。我们定向您用户已经在参与的话题与社群，并由真正理解产品的人以母语级英文撰写长推文式文案。

What we measure我们衡量的指标 Sign-ups and cost per sign-up注册量与单注册成本

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We have not written up this combination yet. Send us the brief and we will tell you plainly how we would approach it — and whether we are the right people for it.我们尚未整理这一组合的说明。请把需求发给我们，我们会坦率说明将如何处理——以及我们是否适合承接。

Ask Us Directly直接咨询

Your Project Next下一个就是您的项目

Recognise your situation above?以上场景中有您熟悉的吗？

Every engagement starts the same way: a 30-minute call and an honest audit of what you already have. Yours can start this week.每一次合作都以同样的方式开始：一次 30 分钟沟通，以及对您现有资产的坦诚诊断。您的项目本周就可以开始。

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